Field notes from the AI front lines.

Weekly essays from Dr. Michael "House" Housman: stories from inside client engagements, the tools we actually use, and the practical playbook for moving from AI-curious to AI-native. No fluff, no jargon, no hype cycles.

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Recent Posts

May 11, 2026

Claude Design Is Bonkers

A panicked Wednesday, a forgotten flyer, and an hour of "directing" an AI designer like a junior creative. The result: a finished asset I never could've built myself, and a reminder that the barrier to entry just got obliterated.

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May 1, 2026

What Should My Recent College Grad Do???

By far the most common question after every talk isn't about neural networks. It's about somebody's kid. Here's the two-part answer I now give every parent staring down an entry-level hiring freeze.

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Apr 13, 2026

From Zero to Prototype in 90 Minutes

Inside the UT Exec Ed AI workshop with ESCP and IPADE: how MBA cohorts compressed a 6-month, $100K product process into 90 minutes, and how an "AI Shark Tank" gave them the brutal feedback no human investor would.

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Mar 30, 2026

Immigrants Won't Take Your Job. AI Will.

My first political keynote, for Senator Ruben Gallego. The data: 22% of voters rank immigration as their top issue, but you're 14x more likely to lose your role to an AI agent. We're arguing about the border while the labor market shifts underfoot.

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Mar 16, 2026

How an Investment Fund 'AI-ified' and Stayed Lean

My friend Josh had the budget and the plan to hire a whole research team for his new ETF. He hired no one. Instead he built an agentic system that pressure-tests his thesis better than any junior analyst could: a live case study in every framework from Future Proof.

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Mar 2, 2026

Future Proof Is Officially Live

Launch day. Plus an excerpt on the math that changes everything: why a 1% completion rate isn't slow, why "the perfect wave" usually means the missed wave, and why "exponential" is the only number that matters now.

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Feb 19, 2026

15 Years of AI Insights, Finally on Paper

Why I went heads-down for a year to write Future Proof, and the opening case from the book: how PetLab went from 40 minutes per campaign to 5, from 500 ad creatives a month to 2,200, and from "fast-growing brand" to acquired.

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Future Proof: Transform Your Business with AI - Dr. Michael Housman

The Book · Free Sample Chapter

Liked the essay? Read the opening chapter of Future Proof.

The full field guide to riding the AI wave instead of getting crushed by it: non-technical, jargon-free, and endorsed by Marshall Goldsmith, Nir Eyal, John Rossman, Adam Alter, and Senator Ruben Gallego.

Start with the opening case: how PetLab leveraged a handful of off-the-shelf AI tools to take their marketing engine from 40 minutes per campaign to 5, and from "fast-growing brand" to acquired.

Download the Sample Chapter