Case Studies - AI Performance Lab
Case Studies

The work that proves the practice.

Three engagements, three industries: pharma market insights, D2C marketing, and fintech title & escrow. Different problems, same throughline: AI moved from strategy to daily practice, and the business results followed.

Three Case Studies

Why These Three

Different industries. Same throughline.

Each case represents a different shape of the same problem: AI as strategy versus AI as daily practice. In pharma, it was a team that had tools but no confidence. In D2C, a bootstrapped operator hitting the ceiling of human-only campaign production. In fintech, a centuries-old industry waiting for a re-architect. The fix in every case was the same: get the practice into the hands of the people who do the work.

In Short
  • Pharma: training a team to adopt.
  • PetLab: re-architecting a marketing engine.
  • Doma: building AI-native from day one.

Clients We've Worked With

Accenture
Saudi Aramco
Barclays
Baxter
BT
Capgemini
Cisco
Deloitte
Entrepreneurs' Organization
Medtronic
NextEra Energy
Oracle
PepsiCo
Resorts World
Rio Tinto
Sanofi
Singtel
Singularity University
Sony
UEFA
United Nations
U.S. Venture
Walmart

What They're Saying

"AI Performance Lab consistently impresses senior clients and partners with engaging, informative, and accessible lectures. Incorporating humor and practical insights, the team receives high feedback scores for its up-to-date content."

Riaz ShahEY Partner and Global Learning Leader

"Everyone walked away with a much deeper understanding of how generative AI is going to transform our business and how we can harness those tools to shape the future instead of letting it happen!"

Celso Borges ShimabukuroVice President & Head of e-Commerce Europe, PepsiCo

"AI Performance Lab did an incredible job unpacking the dense subject matter, offering up live demos, and making it accessible to a lay audience while also giving them a framework for solving problems they encounter."

Rodrigo Sanchez ServitjeManaging Partner, B37 Ventures

"AI Performance Lab's passion and vision for the role of AI in improving lives were both clear and inspiring."

Olga SelinaVice President, IT Data Analytics Transformation and Automation, Baxter